We believe that investing substantial time and sophisticated resource into
financial scenario building and sensitivity testing, is invaluable.
As the bank considered the launch of
a new programme, it was keen to
understand the dynamics of the P&L
impact the new programme would
have. So we drew on our extensive
experience of launching and managing
successful rewards programmes
around the world. This allowed us to
develop a business case that
successfully demonstrated to the bank
the opportunity of significantly
improving their portfolio performance.
We believe that investing substantial time and sophisticated resource into
financial scenario building and sensitivity testing, is invaluable.
The Pepper team led the development
of detailed business cases for the
launch of YourPoints for both Northern
Ireland and the Republic of Ireland.
Recognising and understanding the
different dynamics of the two markets
was critical. The senior decision
makers at the bank needed as much
in-depth information as possible.
So we undertook detailed analysis
of costs, programme points liabilities,
best in class marketing plans, and
a multitude of sensitivity analyses,
This led to the launch of two very
successful programmes.
We believe that investing substantial time and sophisticated resource into
financial scenario building and sensitivity testing, is invaluable.
Pepper strongly advocates the need
to thoroughly examine the financial
implications of our recommendations.
We commit substantial expertise and
resource to business modelling and
scenario building. We use sophisticated
techniques for sensitivity testing and
risk assessment. For the RBS Group,
we undertook complex model building
to support the YourPoints business
case for approval by the bank's senior
management.