The bank faced a number of competitive challenges in their cards business. So it asked Pepper to develop a rewards programme to drive their businesses forward. Which we did. We created an innovative rewards proposition. We secured several noteworthy retail and travel partners willing to participate in the programme. We provided a full financial business case for the programme launch. We also reviewed the technology vendor landscape to ensure the bank was familiar with all the implementation options open to them.
As the bank considered the launch of a new
programme, it was keen to understand the
dynamics of the P&L impact the new
programme would have. So we drew on our
extensive experience of launching and
managing successful rewards programmes
around the world. This allowed us to develop a
business case that successfully demonstrated
to the bank the opportunity of significantly
improving their portfolio performance.