British Gas faced a considerable challenge. From a standing start, and against a frighteningly close deadline, it needed to create a network of 1,000 swimming pools as part of a major sport sponsorship programme. So Pepper moved fast. With our skills in alliance building, we delivered a compelling package for customers. We created an attractive business proposition for pool operators. And we provided the right people to sell the concept in to them. The result? Free Family Swim launched on schedule. It has created stronger relationships with British Gas customers and enhanced brand perceptions.
If its swim programme was to succeed, British Gas
had to create alliances across the entire range of
UK pool operators – from public sector to private
pools. Failure was not an option. So it trusted in
Pepper Consultants to achieve this goal. British Gas
was already aware of our outstanding ability to
access senior managers on behalf of clients, and
present them with a compelling custom-made
business proposition. For British Gas, choosing
Pepper helped to make the Free Family Swim
programme an overwhelming success.